Being Smart vs. Doing Something
Being smart and doing something that no one has done before are two different things.
Related Topics: being, being smart, different, smart, something, things, two Start Over When You Need To
I’d been rejected, but I was still in love, so I decided to start over.
Related Topics: decided, love, rejected, start over, still Opportunity Costs
These opportunity costs don’t show up on financial statements, but have cost us many billions.
Related Topics: billions, cost, financial, financial statements, opportunity costs, statements Course Correction
When you’re young, a little bit of course correction goes a long way.
Related Topics: correction, course, little bit, long way, young Being Smart
I’m glad we have insurance, though it’s not a no-brainer, I’m warning you. We have to be smart to make...
Related Topics: glad, insurance, no-brainer, smart, warning, work 
No Horse Sense
The definition of hell in the legal system is: endless due process and no justice; (in the corporate world) it...
Related Topics: corporate world, definition, due process, endless, hell, horse sense, justice, legal system 
Pickles vs. Cucumbers
I think pickles are cucumbers that sold out. They sold their soul to the devil — and the devil was...
Related Topics: cucumbers, pickles, sold out 
Cinnamon Roll Incense
I like cinnamon rolls, but I don’t always have time to make a pan. That’s why I wish they would...
Related Topics: cinnamon, cinnamon rolls, incense, pan, rolls, sell, wish Do Something Wonderful
I think if you do something and it turns out pretty good, then you should go do something else wonderful,...
Related Topics: dwell, think, what's next, wonderful Using Black-Scholes
Black-Scholes works for short-term options, but if it’s a long-term option and you think you know something [about the underlying...
Related Topics: Black-Scholes, insane, know, long-term, option, options, short-term, something, think, use, works Borrowing Against Real Estate
In the 1930s, there was a stretch where you could borrow more against the real estate than you could sell...
Related Topics: 1930s, against, borrow, private equity, real estate, stretch, today's, world Don’t Regret the Past
I don’t spend much time regretting the past, once I’ve taken my lesson from it. I don’t dwell on it.
Related Topics: dwell, lesson, regretting, spend time, taken, time 
Cheese Grater Definition
I think that they should call a cheese grater by its real name: a sponge ruiner.
Related Topics: cheese, cheese grater, grater, ruin, sponge Invert Situations and Problems
Invert, always invert: Turn a situation or problem upside down. Look at it backward.
Related Topics: always, backward, invert, look, problem, situation, turn, upside down Design Is How It Works
Design is not just what it looks like and feels like. Design is how it works.
Related Topics: design, feels like, how, looks like, works Being an Effective Teacher
Being an effective teacher is a high calling.
Related Topics: being, being effective, calling, effective, high, high calling, teacher This Is Who I Am
This is who I am, and you can’t expect me to be someone I’m not.
Related Topics: expect, someone, who Disastrous Modes of Thought
Generally speaking, envy, resentment, revenge, and self-pity are disastrous modes of thought. Self-pity gets fairly close to paranoia, and paranoia...
Related Topics: disastrous, envy, generally, modes, modes of thought, resentment, revenge, self-pity, speaking, thought Don’t Lose Faith
Don’t lose faith. I’m convinced that the only thing that kept me going was that I loved what I did.
Related Topics: convinced, faith, lose, lose faith, loved, only thing, thing Computers and Humanism
We want to stand at the intersection of computers and humanism.
Related Topics: computers, humanism, intersection, stand, want 
Swiss cheese is a rip-off
Swiss cheese is a rip-off! It’s the only cheese I can bite into and miss!
Related Topics: bite, cheese, miss, rip-off, Swiss cheese Human Misjudgment
Although I am very interested in the subject of human misjudgment — and Lord knows I’ve created a good bit...
Related Topics: created, full, human, interested, knows, lord, misjudgment, share, statistical, subject The Value of an Idea or Fact
An idea or a fact is not worth more merely because it’s more available to you.
Related Topics: available, fact, idea, worth Betting Selectively
To me, it’s obvious that the winner has to bet very selectively. It’s been obvious to me since very early...
Related Topics: bet, early, life, obvious, other, people, selectively, winner Insight into What You See
I think the artistry is in having an insight into what one sees around them.
Related Topics: artistry, having, insight, sees Starting Over
Getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful...
Related Topics: Apple Computer, beginning, best, best thing, creative, fired, freedom, happened, heaviness, life, lightness, periods, replaced, successful, thing Correlation vs. Causation
Don’t confuse correlation and causation. Almost all great records eventually dwindle.
Related Topics: almost, causation, confuse, correlation, dwindle, eventually, great, records Accumulating Wisdom
If you get into the mental habit of relating what you’re reading to the basic structure of the underlying ideas...
Related Topics: accumulate, basic, demonstrated, gradually, habit, ideas, mental, reading, relating, structure, underlying, wisdom Stealing Great Ideas
We have always been shameless about stealing great ideas.
Related Topics: always, great, great ideas, ideas, shameless, stealing Berkshire Hathaway’s Two-person Format
We stumbled into this two-person format. It would not work if it was just one person.
Related Topics: format, one, person, stumbled, two-person Staying on the Same Page
On meetings: We don’t have a lot of process at Apple, but that’s one of the few things we do...
Related Topics: a lot, Apple Computer, few, meetings, process, same page, things Saying No in Innovation
Innovation is not about saying yes to everything. It’s about saying NO to all but the most crucial features.
Related Topics: crucial, features, innovation, no, saying no, saying yes, yes 
Predict Your Future
The best way to predict your future is to create it.
Related Topics: creation, future, planning, prediction 
The Depressing Thing About Tennis
The depressing thing about tennis is that no matter how good I get, I’ll never be as good as a...
Related Topics: depressing, good, matter, no matter, tennis, thing, wall 
Dry Clean Only
This shirt is dry clean only. Which means… it’s dirty.
Related Topics: dirty, dry clean, only, shirt 
Children’s Books
Every book is a children’s book if the kid can read!
Related Topics: book, child, children's book, kid, read 
