Category Archives: Innovation
Heaviness vs. Lightness
The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It...
Related Topics: again, beginner, being, creative, enter, everything, freedom, heaviness, less, less sure, life, lightness, periods, replaced, successful, sure 
Lisa vs. Mac
The Lisa people wanted to do something great. And the Mac people want to do something insanely great. The difference...
Related Topics: difference, great, insanely, Lisa Computer, Macintosh, people, shows, something, wanted 
From Another Planet
It looks like it’s from another planet. A good planet. A planet with better designers.
Related Topics: another, better, better designers, designers, looks like, planet Obvious After the Fact
When you ask creative people how they did something, they feel a little guilty because they didn’t really do it,...
Related Topics: ask, creative people, guilty, obvious, saw, seemed, something, when The Best Innovation
The best innovation is sometimes the company, the way you organize the company.
Related Topics: best, company, innovation, organize, sometimes Revolutionary Changes
I’ve always been attracted to the more revolutionary changes. I don’t know why. Because they’re harder. They’re much more stressful...
Related Topics: attracted, changes, emotionally, harder, revolutionary, stressful Winning Through Innovation
Innovation is the only way to win.
Related Topics: innovation, win, winning The Design Sucks
I think [the design] sucks. Its shape is not innovative, it’s not elegant and it doesn’t feel anthropomorphic.
Related Topics: anthropomorphic, design, elegant, innovative, shape, sucks, think A Turning Point for the Music Industry
It will go down in history as a turning point for the music industry. This is landmark stuff. I can’t...
Related Topics: history, landmark, music, music industry, overestimate, turning point Innovation vs. R&D Dollars
Innovation has nothing to do with how many R&D dollars you have.
Related Topics: dollars, innovation, nothing, R&D Leaders vs. Followers
Innovation distinguishes between a leader and a follower.
Related Topics: distinguishes, follower, innovation, leader Be Proud of What You Haven’t Done
I’m as proud of many of the things we haven’t done as the things we have done. Innovation is saying...
Related Topics: done, proud, things Reinvent Something
So, we’re going to reinvent the phone.
Related Topics: innovation, invent, phone, reinvent Getting Rid of the Keyboard
I had this idea of being able to get rid of the keyboard, type on a multi-touch glass display, and...
Related Topics: display, get rid of, glass, idea, keyboard, multi-touch, multi-touch display, type Where Creativity Comes From
Creativity comes from spontaneous meetings, from random discussions. You run into someone, you ask what they’re doing, you say ‘wow,’...
Related Topics: cooking, creativity, discussions, ideas, meetings, random, spontaneous Easy as Writing a Check
I wish developing great products was as easy as writing a check. If that was the case, Microsoft would have great...
Related Topics: check, developing, easy, great, Microsoft, products, wish, writing Innovation vs. Execution
In the annals of innovation, new ideas are only part of the equation. Execution is just as important.
Related Topics: annals, equation, execution, ideas, important, innovation Insight into What You See
I think the artistry is in having an insight into what one sees around them.
Related Topics: artistry, having, insight, sees Saying No in Innovation
Innovation is not about saying yes to everything. It’s about saying NO to all but the most crucial features.
Related Topics: crucial, features, innovation, no, saying no, saying yes, yes 
