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We are gambling on our vision, and we would rather do that than make ‘me-too’ products. For us, it’s always...

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If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on...

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It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until...

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I wish developing great products was as easy as writing a check. If that was the case, Microsoft would have great...

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We do no market research. We don’t hire consultants. We just want to make great products.

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I am saddened, not by Microsoft’s success — I have no problem with their success. They’ve earned their success, for...

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