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You can’t just ask customers what they want and then try to give that to them. By the time you...

Related Topics: ask, built, can't, customers, give, new, something, try, want

A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a...

Related Topics: a lot, chose, chosen, companies, customers, different, downsize, maybe, path, right thing, wallets

We’re always thinking about new markets we could enter, but it’s only by saying no that you can concentrate on...

Related Topics: concentrate, enter, important, new markets, saying no, things, thinking

My dream is that every person in the world will have their own Apple computer. To do that, we’ve got...

Related Topics: Apple Computer, company, computer, dream, great, marketing, person, world

It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until...

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We do no market research. We don’t hire consultants. We just want to make great products.

Related Topics: consultants, great, make, market, market research, products, research

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