Finding Cheap Stocks
It would be nice if this [finding really cheap stocks] happened all the time. Unfortunately, it doesn’t.
Related Topics: cheap stocks, happened, nice, unfortunately 
Remember Your Heroes
We at Apple had forgotten who we were. One way to remember who you are is to remember who your...
Related Topics: Apple Computer, forgotten, heroes, remember 
To Share or Not to Share
I like Kit-Kat, unless I’m with four or more people.
Related Topics: four, Kit-Kat, more, people 
Loyal Customers
I get asked a lot why Apple’s customers are so loyal. It’s not because they belong to the Church of...
Related Topics: Apple Computer, asked, loyal, ridiculous 
Lisa vs. Mac
The Lisa people wanted to do something great. And the Mac people want to do something insanely great. The difference...
Related Topics: difference, great, insanely, Lisa Computer, Macintosh, people, shows, something, wanted 
What’s the Answer?
The problem is not to find the answer, it’s to face the answer.
Related Topics: answer, answers, opportunity, problem 
Follow Your Heart and Intuition
Follow your heart and your intuition. They somehow already know what you truly want to become. Everything else is secondary.
Related Topics: become, everything, follow, heart, intuition, secondary, somehow Buy When There’s Blood in the Streets
We have a history when things are really horrible of wading in when no one else will.
Related Topics: history, horrible, things, wading 
Steve Jobs on Quality vs. Quantity
Quality is more important than quantity. One home run is much better than two doubles.
Related Topics: better, doubles, home run, important, more important, quality, quantity, two 
Control the Technology
I’ve always wanted to own and control the primary technology in everything we do.
Related Topics: control, everything, own, primary, technology Assistant Cult Leader
I call myself the assistant cult leader.
Related Topics: assistant, call, cult, cult leader, leader 
Facing Changes
Those who will not face improvements because they are changes, will face changes that are not improvements.
Related Topics: changes, improvements 
The Next Dream
We are gambling on our vision, and we would rather do that than make ‘me-too’ products. For us, it’s always the next dream.
Related Topics: always, dream, gambling, me-too products, next, products, vision One Solution Fits All
“One solution fits all” is not the way to go. All these cultures are different. The right culture for the...
Related Topics: culture, cultures, different, fits, Hollywood, Mayo Clinic, movie studio, right, solution, way 
Validating Your Intelligence
I don’t view wealth as something that validates my intelligence.
Related Topics: intelligence, something, validates, wealth The Theory of Modern Education
The theory of modern education is that you need a general education before you specialize.
Related Topics: education, general, modern, specialist, theory 
Saying No to 1,000 Things
And it comes from saying no to 1,000 things to make sure we don’t get on the wrong track or...
Related Topics: doing too much, saying no, things, wrong track Passing the Culture
If Warren has kept the faith until he’s 75 years old, do you really think he’ll blow the job of...
Related Topics: blow, culture, faith, important, job, old, passing, Warren Buffett Keep Learning and Growing
Obviously if you want to get good at something which is competitive, you have to think about it and practice...
Related Topics: changing, competitive, competitors, keep learning, learning, practice, think, world Behavioral Economics
How could economics not be behavioral? If it isn’t behavioral, what the hell is it?
Related Topics: behavioral, economics, hell, how, what Roughly Right vs. Precisely Wrong
The great economist Keynes, “Better to be roughly right than precisely wrong.
Related Topics: economist, great, John Maynard Keynes, precisely, right, roughly, wrong The Big Idea
Our game is to recognize a big idea when it comes along, when one doesn’t come along very often. Opportunity...
Related Topics: big, comes, game, idea, mind, opportunity, prepared, recognize Develop Good Mental Habits
Just avoid things like racing trains to the crossing, doing cocaine, etc. Develop good mental habits.
Related Topics: avoid, cocaine, habits, mental, mental habits, racing, things, trains 
Stick With It
I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.
Related Topics: convinced, entrepreneurs, half, perseverance, separates, successful, unsuccessful Thermodynamics
I know just enough about thermodynamics to understand that if it takes too much fossil-fuel energy to create ethanol, that’s...
Related Topics: create, energy, enough, ethanol, fossil-fuel, know, problem, solve, stupid, thermodynamics, understand, way Getting Richer Faster
If you’re comfortably rich and someone else is getting richer faster than you by investing in risky stocks, so what?!...
Related Topics: always, comfortably, counselor, disagree, faster, for example, investing, investment, one, perhaps, rich, richer, risky, stocks, tragedy, truth, typical, wealthy Stock Picking
Stock-picking is like gambling: those who win well, seldom bet, but when they do, they bet heavily.
Related Topics: bet, gambling, heavily, seldom, stock-picking, win Crazy to Assume
It’s crazy to assume that what’s happening in Argentina and Japan is inconceivable here. It’s not.
Related Topics: Argentina, assume, crazy, inconceivable, Japan 
Expand Your Horizons
I started to listen to music a whole lot and I started to read more outside of just science and...
Related Topics: King Lear, listen, music, outside, plato, read, science, Shakespeare, technology Investing Like Berkshire Hathaway
I was recently speaking with Jack McDonald, who teaches a course on investing rooted in our principles at Stanford Business...
Related Topics: course, investing, Jack McDonald, lonely, Maytag, Maytag repairman, principles, recently, repairman, rooted, speaking, Stanford Business School, teaches 
Show Them What They Want
But in the end, for something this complicated, it’s really hard to design products by focus groups. A lot of...
Related Topics: a lot, complicated, design, focus groups, hard, in the end, people, show, something, until Desire for Success
We only want what success we can get despite encouraging others to share our general views about reality.
Related Topics: despite, encouraging, general, others, reality, share, success, views, want Lazy and Unreliable
If you’re lazy and unreliable, it doesn’t matter what you’re good at.
Related Topics: doesn't matter, good, lazy, matter, unreliable Choose Investment Prospects Carefully
Why would you want to invest with a guy whose thought process says, “If a second layer of fees is...
Related Topics: guy, invest, layer, second, third, thought process, want, why 
Be Patient When Investing
We don’t feel some compulsion to swing. We’re perfectly willing to wait for something decent to come along.
Related Topics: compulsion, decent, feel, swing, wait, willing On Training Executives
We don’t train executives, we find them. If a mountain stands up like Everest, you don’t have to be a...
Related Topics: executives, find, high, like, mountain, Mt. Everest, stands, train The Winning System
In business we often find that the winning system goes almost ridiculously far in maximizing and/or minimizing one or a...
Related Topics: business, Costco, discount, few, find, maximizing, minimizing, one, ridiculously far, system, variables, warehouses, winning Being a Controlling Owner
Being controlling owners is key — it would be hard for a committee to make these kinds of decisions.
Related Topics: being, being controlling, committee, controlling, decisions, hard, key, kinds, make, owners Go to Bed Smarter
Go to bed smarter than when you woke up.
Related Topics: bed, go to bed, smarter, woke up 
