Category Archives: Business
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The Earth’s Carrying Capacity
People always underestimate the ability of earth to increase its carrying capacity.
Related Topics: ability, capacity, carrying, earth, increase, people, underestimate A Great Business at a Fair Price
A great business at a fair price is superior to a fair business at a great price.
Related Topics: business, fair, great, great business, price, superior 
How Would Apple Taste?
Nobody has tried to swallow us since I’ve been here. I think they are afraid how we would taste.
Related Topics: afraid, nobody, swallow, taste 
A Rule of Law for Kleptocracies
As for what we like least, we don’t want kleptocracies. We need a rule of law. If people are stealing...
Related Topics: companies, kleptocracies, law, least, like, like least, need, people, rule, rule of law, stealing, want Common Sense in Business
The company that needs a new machine tool, and hasn’t bought it, is already paying for it.
Related Topics: company, machine tool, needs, new, paying 
Be Different Than Your Competition
“You can’t look at the competition and say you’re going to do it better. You have to look at the...
Related Topics: better, can't, competition, differently, look, say Short-term Thinking in Business
Almost all good businesses engage in pain today for gain tomorrow activities.
Related Topics: businesses, engage, gain, pain, today, tomorrow 
Apple’s Roots
The roots of Apple were to build computers for people, not for corporations. The world doesn’t need another Dell or...
Related Topics: Apple Computer, build, Compaq Computer, computers, corporations, Dell Computer, people, roots 
Loyal Customers
I get asked a lot why Apple’s customers are so loyal. It’s not because they belong to the Church of...
Related Topics: Apple Computer, asked, loyal, ridiculous 
Steve Jobs on Quality vs. Quantity
Quality is more important than quantity. One home run is much better than two doubles.
Related Topics: better, doubles, home run, important, more important, quality, quantity, two 
Control the Technology
I’ve always wanted to own and control the primary technology in everything we do.
Related Topics: control, everything, own, primary, technology One Solution Fits All
“One solution fits all” is not the way to go. All these cultures are different. The right culture for the...
Related Topics: culture, cultures, different, fits, Hollywood, Mayo Clinic, movie studio, right, solution, way 
Saying No to 1,000 Things
And it comes from saying no to 1,000 things to make sure we don’t get on the wrong track or...
Related Topics: doing too much, saying no, things, wrong track Passing the Culture
If Warren has kept the faith until he’s 75 years old, do you really think he’ll blow the job of...
Related Topics: blow, culture, faith, important, job, old, passing, Warren Buffett The Big Idea
Our game is to recognize a big idea when it comes along, when one doesn’t come along very often. Opportunity...
Related Topics: big, comes, game, idea, mind, opportunity, prepared, recognize Thermodynamics
I know just enough about thermodynamics to understand that if it takes too much fossil-fuel energy to create ethanol, that’s...
Related Topics: create, energy, enough, ethanol, fossil-fuel, know, problem, solve, stupid, thermodynamics, understand, way Crazy to Assume
It’s crazy to assume that what’s happening in Argentina and Japan is inconceivable here. It’s not.
Related Topics: Argentina, assume, crazy, inconceivable, Japan 
Show Them What They Want
But in the end, for something this complicated, it’s really hard to design products by focus groups. A lot of...
Related Topics: a lot, complicated, design, focus groups, hard, in the end, people, show, something, until On Training Executives
We don’t train executives, we find them. If a mountain stands up like Everest, you don’t have to be a...
Related Topics: executives, find, high, like, mountain, Mt. Everest, stands, train The Winning System
In business we often find that the winning system goes almost ridiculously far in maximizing and/or minimizing one or a...
Related Topics: business, Costco, discount, few, find, maximizing, minimizing, one, ridiculously far, system, variables, warehouses, winning Being a Controlling Owner
Being controlling owners is key — it would be hard for a committee to make these kinds of decisions.
Related Topics: being, being controlling, committee, controlling, decisions, hard, key, kinds, make, owners Rationality is a Good Idea
Rationality is not just something you do so that you can make more money, it is a binding principle. Rationality...
Related Topics: binding, good, idea, make, make more money, money, more, principle, rationality, something Knowing What You Don’t Know
Knowing what you don’t know is more useful than being brilliant.
Related Topics: brilliant, knowing, useful What the Hell is Going on?
No CEO examining books today understands what the hell is going on.
Related Topics: books, CEO, examining, going on, hell, understands Avoiding the Word ‘Synergy’
The reason we avoid the word “synergy” is because people generally claim more synergistic benefits than will come.
Related Topics: avoid, benefits, claim, people, reason, synergistic, synergy Darwinism in Tech
The perfect example of Darwinism is what technology has done to businesses.
Related Topics: businesses, Darwinism, example, perfect, technology Prioritize the Right Things
Trying to prioritize among things we’re unlikely to do is pretty fruitless.
Related Topics: fruitless, prioritize, trying, unlikely Obvious After the Fact
When you ask creative people how they did something, they feel a little guilty because they didn’t really do it,...
Related Topics: ask, creative people, guilty, obvious, saw, seemed, something, when Calculating vs. Thinking
People calculate too much and think too little.
Related Topics: calculate, little, people, think Without Attention
Apple has some tremendous assets, but I believe without some attention, the company could, could, could — I’m searching for...
Related Topics: Apple Computer, assets, attention, believe, company, die, searching, tremendous Folly and Stupidity
I’ve seen so much folly and stupidity on the part of our major philanthropic groups, including the World Bank. I...
Related Topics: building up, capitalistic, confidence, Costco, folly, groups, including, major, philanthropic, stupidity, World Bank Hell in the Corporate World
In the corporate world, if you have analysts, due diligence, and no horse sense you’ve just described hell.
Related Topics: analysts, corporate, described, due diligence, hell, horse sense, world Rebelling Against Microsoft
Unfortunately, people are not rebelling against Microsoft. They don’t know any better.
Related Topics: against, Microsoft, people, rebelling, unfortunately Identify Mistakes
Quickly identify mistakes and take action.
Related Topics: action, identify, quickly, take, take action David vs. Goliath
It is hard to think that a $2 billion company with 4,300-plus people couldn’t compete with six people in blue...
Related Topics: billion, blue jeans, compete, hard, people, six, think Fit to Hold Office
No man is fit to hold office who isn’t perfectly willing to leave it at any time.
Related Topics: fit, hold office, leave, man, time, willing A Board Member’s Duties
A board member should be perfectly willing to leave at any time and willing to make the tough calls.
Related Topics: board member, calls, leave, perfectly, time, tough, tough calls, willing Answering Questions
In my life there are not that many questions I can’t properly deal with using my $40 adding machine and...
Related Topics: adding machine, compound interest, compound interest table, deal, dog-eared, forty, life, properly, questions An Immensely Strong Business
It would be easier to screw up American Express than Coke or Gillette, but it’s an immensely strong business.
Related Topics: American Express, business, Coke, easier, Gillette, immensely, screw up, strong 
