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When a better tool or idea or approach comes along, what could be better than to swap it for your...

Simple can be harder than complex. You have to work hard to get your thinking clear enough to make it...

Simplicity has a way of improving performance through enabling us to better understand what we are doing.

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No wise pilot, no matter how great his talent and experience, fails to use his checklist.

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Take one simple idea and take it seriously.

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The system is that there is no system. That doesn’t mean we don’t have process. Apple is a very disciplined...